Shinola x Clerkenwell Design Week | London

Shinola was asked to exhibit a pop-up pavilion in the prestigious location of St John’s Square, in the heart Clerkenwell, the location of Clerkenwell Design Week.  Michael Veal Design worked with the Shinola team to design an exhibition highlighting the company’s emphasis on craft. The 30 sq metre pavilion had to be designed in a way that it could be constructed onsite within 3 days, but also dismantled to be reused again. The entrance wall displayed the company's mission statement but also provided a sense of mystery to the space.  The pavilion included large display tables and a floating video screen walls playing a rotation of craft-based videos.